Aleksandar D.

Aleksandar is the CTO of Cubes, where he has overseen software development and web architecture since 2015. A computer engineering graduate of the Military Academy, he spent six years building information systems for the Ministry of Defence before continuing his career at PS Tech (now Endava) and Telenor. He writes about ecommerce platforms, system architecture, and the engineering decisions behind scalable online stores.

Enterprise Loyalty Program Development That Scales
E-commerce

Program Lojalnosti za Enterprise Biznise

Programi lojalnosti retko propadaju zbog logike nagrađivanja. Pravi uzroci su razdvojeni podaci, kašnjenje u sinhronizaciji, i arhitektura koja ne izdrži veliku kampanju. Ovaj tekst objašnjava kako enterprise sistemi lojalnosti stvarno funkcionišu: mapiranje poslovnih pravila i izgradnja jednog pouzdanog pregleda kupca, dizajn otporan na neuspele transakcije, i priprema za skalu pre prve velike kampanje.