
How Can Brands Stay Visible in the Era of AI Search?
Search is evolving—and brand visibility with it. Discover what it takes to stay relevant when AI decides what users see first.
Search is evolving—and brand visibility with it. Discover what it takes to stay relevant when AI decides what users see first.
Have you ever noticed that stores suggest products as if they know exactly what you need? Or that you receive an offer for the exact item you viewed last week? That’s no coincidence—artificial intelligence is behind it. Today, AI is used across various types of retail, from major online stores to big brands that blend online and offline experiences.
We had the honor of welcoming the young medalists from the International AI Olympiad to our company. Their dedication, talent, and vision for the future are a reminder of why supporting the next generation of tech talent is so important for the development of the IT industry in Serbia.
AI has become a key technology transforming the way companies operate worldwide. From small businesses to large enterprises, more and more organizations are using AI to improve operations, automate processes, enhance customer service, and optimize resources.