Aleksandar D.

Aleksandar is the CTO of Cubes, where he has overseen software development and web architecture since 2015. A computer engineering graduate of the Military Academy, he spent six years building information systems for the Ministry of Defence before continuing his career at PS Tech (now Endava) and Telenor. He writes about ecommerce platforms, system architecture, and the engineering decisions behind scalable online stores.

E-commerce

Loyalty App CRM Integration That Drives Repeat Sales

A polished loyalty app means little if the points a customer earns in-store take hours to appear on their screen. The difference between programs that drive repeat sales and programs that generate support tickets is almost always the CRM integration behind the app: who owns the customer record, how fast systems sync, and what happens when a transaction fails. Here's how that architecture actually works.

E-commerce

Enterprise Loyalty Program Development That Scales

Loyalty programs rarely fail because of the reward logic, the real causes are: disconnected data, delayed syncing, and architecture that can't hold up under a major campaign. This piece breaks down how enterprise loyalty systems actually work: mapping business rules and building one reliable customer view, designing for failed transactions instead of just successful ones, and preparing for scale before the first big campaign hits.