AI and Copyright: The Ethics of Using Online Content for Training

As artificial intelligence becomes more deeply integrated into our daily lives, from search engines and news summaries to creative tools, one question keeps resurfacing: Is it fair for AI to use human-created content without permission?

Last updated

10. October 2025.

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Pravo i etika: Da li je u redu da AI koristi vaš sadržaj bez dozvole?

As artificial intelligence becomes more deeply integrated into our daily lives, from search engines and news summaries to creative tools, one question keeps resurfacing: Is it fair for AI to use human-created content without permission?

Large language models like ChatGPT, Gemini, and Claude are trained on vast datasets collected from across the web. That includes everything from news articles and blog posts to code, reviews, and social media content.

While this process helps AI “learn,” it also blurs the line between knowledge sharing and copyright violation.

AI Training vs. Copyright: When Learning Becomes Copying

AI doesn’t “read” or “understand” text the way humans do.

Instead, it identifies patterns across billions of data points, effectively learning how we communicate, create, and express ideas.

But when those patterns come from copyrighted material, and the AI later produces a summary or response that echoes the original, we enter murky legal territory.

Who owns the output? The AI company that trained the model, or the creators whose work it learned from?

Lawyers call this the gray zone of generative AI — where inspiration, imitation, and infringement intersect.

Media Response to AI Training: Copyright Lawsuits and Demands for Fair Pay

Across the media world, publishers are no longer staying silent.

Organizations like The New York Times, Reuters, and Axel Springer have already taken a stand, demanding compensation or even filing lawsuits against AI companies that use their content for training.

In the Times’ lawsuit against OpenAI, the paper argues that ChatGPT reproduces or paraphrases their journalism without proper credit — potentially replacing their readership altogether.

European publishers have made similar claims, urging regulators to require explicit permission and attribution before AI systems can use editorial content.

Their concern is simple: if readers get full answers inside an AI-generated summary, why would they ever click through to the original source?

Pravo i etika: Da li je u redu da AI koristi vaš sadržaj bez dozvole?

AI Companies Defend Their Data Use: What “Fair Use” Really Means

AI companies argue that they are operating within fair use.

They claim that data used for training is publicly accessible, and that models don’t “store” or “copy” content — they learn from it statistically.

This, they say, is the same way humans learn: by reading and synthesizing ideas.

Critics disagree, pointing out that humans can’t memorize the entire internet or reproduce entire passages of copyrighted text in seconds.

The heart of the debate isn’t whether AI can use public data — it’s whether it should.

The Legal Gray Area of AI and Copyright Law

Copyright law wasn’t designed for this.

It was written long before machines could analyze billions of documents or generate convincing new ones.

Governments are now racing to catch up:

  • The European Union is working on rules that give creators the right to opt out of AI training datasets.
  • In the United States, legal experts are debating whether generative AI counts as “transformative use.”

Meanwhile, in Asia, countries like Japan have taken a more permissive approach, viewing AI training as essential for innovation.

Until these frameworks mature, we’re stuck in an uneasy middle ground — where everyone agrees the rules need to change, but no one agrees on how.

Before the Laws Catch Up: Building Ethical AI Practices

The law might still be catching up, but ethics shouldn’t lag behind.
AI companies, publishers, and creators need to collaborate on clear standards for attribution, consent, and transparency.

At the very least, content creators deserve:

  • Attribution — clear recognition when their work informs AI-generated text.
  • Compensation — fair payment for datasets built from their labor.
  • Choice — the ability to opt out of training models.

Ethical AI doesn’t mean stopping progress — it means building it on mutual respect.

AI isn’t “stealing” content in the traditional sense, but it’s operating in a space that copyright law has yet to define.
The next few years will decide whether this becomes a new era of creative collaboration, or a digital free-for-all where ownership loses its meaning.

Until then, one thing is certain:
AI may be learning from us, but we’re still figuring out how to learn from it.