Discover the key factors that influence the choice between iOS and Android platforms when developing mobile apps. Which platform will best support your business in Serbia? Find out in our detailed comparison of iOS and Android apps.
Last updated
13. November 2023.
When it comes to mobile app development for businesses, choosing between iOS and Android platforms can be a crucial factor for success. Both operating systems have their unique advantages and drawbacks, and the decision should be based on your company’s specific needs and target audience.
According to the latest data, Android holds a dominant market share in Serbia, around 70%, while iOS accounts for about 30%. These numbers reflect user preferences in Serbia and suggest that your app may have a larger potential audience on the Android platform. A similar pattern is observed across Europe, where iOS accounts for approximately 23% and Android about 73%, as well as in Asia, where iOS usage is around 13% and Android 83%.
Adapting to local preferences is a key component of a successful app. Given Android’s popularity in Serbia, it often better supports local user behaviors. For example, Android users frequently utilize local payment services and access regional content, which can facilitate smoother interaction with your app.
Exclusive to Apple devices such as iPhones, iPads, and iPod touches.
Enables development focused on a specific set of devices, which can lead to better optimization and a superior user experience.
With well-defined technical specifications, developing for iOS tends to be more straightforward.
Available on a wide range of devices from various manufacturers including Samsung, Huawei, Google, LG, and many others.
This diversity presents development challenges due to varying technical specs and screen sizes.
However, Android’s broad device ecosystem allows for a larger user base and wider reach.
The Apple App Store has a very strict review process, which can cause delays in launching your app or even the risk of it being rejected altogether. Paradoxically, this “drawback” is actually a strength, as the stringent criteria ensure a higher level of security that iOS users benefit from.
Google Play has a more lenient error tolerance policy, making it easier to get your app published on their platform. However, this also means that the security level is somewhat lower compared to the iOS operating system.
iOS devices are known for their stability and security. Apps on the iOS platform often generate higher revenue because iOS users typically have greater purchasing power. This makes iOS an excellent choice for companies targeting the premium market and aiming for a high conversion rate of users to customers.
Android is a more open system, allowing greater flexibility in app development and distribution. Developing for Android is often cheaper due to the wide range of available tools and resources. The open nature of the Android platform facilitates customization and experimentation with different functionalities, which can be crucial for companies that value innovation and quick adaptation to market changes.
Android is a good choice when your target audience is broad and local customization is important. Additionally, if your budget for app development and maintenance requires efficiency, Android can be a more cost-effective option.
iOS is a good choice if you want to target users with higher purchasing power and if stability and security of the app are your priorities. iOS is also the preferred platform in industries such as healthcare and finance, where security is critical.
If the budget allows, consider developing for both platforms to maximize your market presence. Supporting both operating systems can help you reach a wider audience and cover diverse user needs.
Ultimately, the decision between iOS and Android for your business app will depend on your company’s specific needs and goals.
It is important to carefully assess the market, technical aspects, and budget before making a final decision.
Consulting with a mobile development expert or conducting a market analysis can help you make the best choice to support your business in Serbia.
With the rise of mobile platforms—both for personal and industrial use—mobile apps are becoming increasingly specialized. Simply having a unique app idea is no longer enough, no matter what goals you’re aiming to achieve. The mobile app market is simply too competitive. That’s why starting the development process without proper planning and research is almost guaranteed to result in wasted time, money, and energy.
It is safe to say that mobile app development is constantly on the rise, competition is extremely high, and only the most efficient and frequently used apps can 'survive' on users' mobile devices. The key question is – what makes a mobile app successful?