{"id":3399,"date":"2025-09-22T14:54:24","date_gmt":"2025-09-22T12:54:24","guid":{"rendered":"https:\/\/cubes.rs\/?p=3399"},"modified":"2025-11-18T13:59:09","modified_gmt":"2025-11-18T12:59:09","slug":"online-kupovina-u-srbiji-ko-su-glavni-kupci-i-sta-traze","status":"publish","type":"post","link":"https:\/\/cubes.rs\/sr\/e-commerce\/online-kupovina-u-srbiji-ko-su-glavni-kupci-i-sta-traze\/","title":{"rendered":"Online kupovina u Srbiji: ko su glavni kupci i \u0161ta tra\u017ee"},"content":{"rendered":"<p data-start=\"274\" data-end=\"542\">E-commerce tr\u017ei\u0161te u Srbiji iz godine u godinu raste, ali iza samih brojki krije se klju\u010dno pitanje: <strong data-start=\"375\" data-end=\"418\">ko su ljudi koji zapravo kupuju online?<\/strong> Razumevanje profila kupaca i njihovih navika omogu\u0107ava trgovcima da prilagode ponudu, komunikaciju i korisni\u010dko iskustvo.<\/p>\n<h2 data-start=\"549\" data-end=\"592\"><span style=\"color: #dc8def;\">Generacije i e-commerce: ko prednja\u010di kada je online kupovina u pitanju?<\/span><\/h2>\n<p data-start=\"594\" data-end=\"813\">Prema <em data-start=\"600\" data-end=\"662\">Istra\u017eivanju tr\u017ei\u0161ta elektronske trgovine u Srbiji 2023\u20132024<\/em>, najaktivniji kupci i dalje dolaze iz starosne grupe <strong data-start=\"716\" data-end=\"732\">25\u201344 godine<\/strong>. Oni kombinuju prakti\u010dnost online kupovine sa sve ve\u0107om digitalnom pismeno\u0161\u0107u.<\/p>\n<p data-start=\"815\" data-end=\"839\">Ali, zanimljivo je da:<\/p>\n<ul data-start=\"840\" data-end=\"1180\">\n<li data-start=\"840\" data-end=\"997\">\n<p data-start=\"842\" data-end=\"997\"><strong data-start=\"842\" data-end=\"862\">grupa 45+ godina<\/strong> bele\u017ei ubrzan rast. Starije generacije sve vi\u0161e prevazilaze po\u010detno nepoverenje i u sve ve\u0107em broju obavljaju kupovine na internetu.<\/p>\n<\/li>\n<li data-start=\"998\" data-end=\"1180\">\n<p data-start=\"1000\" data-end=\"1180\"><strong data-start=\"1000\" data-end=\"1028\">mladi od 18 do 24 godine<\/strong> gotovo sve rade putem mobilnog telefona. Za njih su aplikacije i brzi checkout standard, a svako komplikovano iskustvo mo\u017ee ih odvratiti od kupovine.<\/p>\n<\/li>\n<\/ul>\n<blockquote>\n<p data-start=\"1182\" data-end=\"1305\"><strong>E-commerce vi\u0161e nije rezervisan samo za mlade i \u201etech-savvy\u201c korisnike. Online kupovina postaje univerzalna.<\/strong><\/p>\n<\/blockquote>\n<h2 data-start=\"1312\" data-end=\"1340\"><span style=\"color: #dc8def;\">Pol i potro\u0161a\u010dke navike<\/span><\/h2>\n<p data-start=\"1342\" data-end=\"1413\">Razlike u polovima i dalje postoje, a istra\u017eivanje ih jasno pokazuje:<\/p>\n<ul data-start=\"1415\" data-end=\"1699\">\n<li data-start=\"1415\" data-end=\"1567\">\n<p data-start=\"1417\" data-end=\"1567\"><strong data-start=\"1417\" data-end=\"1425\">\u017dene<\/strong> su aktivnije u kupovini ode\u0107e,modnih dodataka, obu\u0107e, kozmetike i hrane. One \u010de\u0161\u0107e prate akcije i newslettere, kao i profile brendova na dru\u0161tvenim mre\u017eama.<\/p>\n<\/li>\n<li data-start=\"1568\" data-end=\"1699\">\n<p data-start=\"1570\" data-end=\"1699\"><strong data-start=\"1570\" data-end=\"1582\">Mu\u0161karci<\/strong> \u010de\u0161\u0107e kupuju tehniku i elektroniku. Kod njih je naglasak na specifikacijama, pore\u0111enju cena i pouzdanosti dostave.<\/p>\n<\/li>\n<\/ul>\n<blockquote>\n<p data-start=\"1701\" data-end=\"1854\"><strong>Webshop koji \u017eeli da dopre do oba segmenta mora nuditi personalizovano iskustvo \u2013 od sadr\u017eaja na sajtu do marketing kampanja.<\/strong><\/p>\n<\/blockquote>\n<p data-start=\"1701\" data-end=\"1854\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-3404\" src=\"https:\/\/cubes.rs\/wp-content\/uploads\/2025\/09\/iStock-1223342141-1.jpg\" alt=\"Online kupovina u Srbiji: ko su glavni kupci i \u0161ta tra\u017ee\" width=\"1254\" height=\"836\" \/><\/p>\n<h2 data-start=\"1861\" data-end=\"1907\"><span style=\"color: #dc8def;\">Webshop iskustvo &#8211; kako kupci odlu\u010duju gde \u0107e kupovati?<\/span><\/h2>\n<p data-start=\"1909\" data-end=\"2006\">Srpski e-kupci uglavnom kupuju kada prepoznaju tri stvari: <strong data-start=\"1968\" data-end=\"2003\">prakti\u010dnost, sigurnost i u\u0161tedu<\/strong>.<\/p>\n<ul data-start=\"2008\" data-end=\"2252\">\n<li data-start=\"2008\" data-end=\"2086\">\n<p data-start=\"2010\" data-end=\"2086\"><strong data-start=\"2010\" data-end=\"2025\">Prakti\u010dnost<\/strong> \u2013 jednostavan i brz proces kupovine, naro\u010dito na mobilnom.<\/p>\n<\/li>\n<li data-start=\"2087\" data-end=\"2169\">\n<p data-start=\"2089\" data-end=\"2169\"><strong data-start=\"2089\" data-end=\"2102\">Sigurnost<\/strong> \u2013 poverenje u shop, sigurno pla\u0107anje i jasna politika povra\u0107aja.<\/p>\n<\/li>\n<li data-start=\"2170\" data-end=\"2252\">\n<p data-start=\"2172\" data-end=\"2252\"><strong data-start=\"2172\" data-end=\"2182\">U\u0161teda<\/strong> \u2013 akcije, popusti i besplatna dostava su i dalje glavni motivatori.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2254\" data-end=\"2374\">Kupci u Srbiji su pragmati\u010dni. Oni ne kupuju online samo zato \u0161to je to u trendu, ve\u0107 zato \u0161to im donosi realnu korist.<\/p>\n<h2 data-start=\"2381\" data-end=\"2415\"><span style=\"color: #dc8def;\">Sigurnost i poverenje kao osnova za sajt za online kupovinu<\/span><\/h2>\n<p data-start=\"2417\" data-end=\"2626\">Veliki deo kupaca i dalje bira <strong data-start=\"2448\" data-end=\"2469\">pla\u0107anje pouze\u0107em<\/strong> \u2013 \u0161to jasno pokazuje da je pitanje poverenja i dalje klju\u010dno. Strah od zloupotrebe karti\u010dnih podataka i lo\u0161a iskustva u pro\u0161losti uti\u010du na njihove odluke.<\/p>\n<p data-start=\"2628\" data-end=\"2681\">Trgovci koji \u017eele da osvoje poverenje moraju da:<\/p>\n<ul data-start=\"2682\" data-end=\"2820\">\n<li data-start=\"2682\" data-end=\"2717\">\n<p data-start=\"2684\" data-end=\"2717\">istaknu sigurnosne sertifikate,<\/p>\n<\/li>\n<li data-start=\"2718\" data-end=\"2765\">\n<p data-start=\"2720\" data-end=\"2765\">sara\u0111uju sa pouzdanim payment provajderima,<\/p>\n<\/li>\n<li data-start=\"2766\" data-end=\"2820\">\n<p data-start=\"2768\" data-end=\"2820\">jasno komuniciraju pravila povra\u0107aja robe i novca.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2870\" data-end=\"3027\"><em>Profil srpskog e-kupca vi\u0161e nije jedinstven. Danas je online kupovina aktuelna i za mlade i starije, i mu\u0161karce i \u017eene, i za one koji \u017eele u\u0161tedu i oni kojima je va\u017ena brzina. <strong data-start=\"3029\" data-end=\"3086\">Za trgovce to zna\u010di jedno \u2013 personalizacija je klju\u010d.<\/strong> Samo oni koji prepoznaju razli\u010dite potrebe i prilagode se navikama kupaca mogu da ra\u010dunaju na dugoro\u010dnu lojalnost.<\/em><\/h3>\n<p data-start=\"3251\" data-end=\"3499\">U Cubes-u, kroz kontinuirani razvoj <strong><span style=\"color: #2cbeec;\"><a style=\"color: #2cbeec;\" href=\"https:\/\/cubes.rs\/sr\/shoppsy-cms-e-commerce\/\" target=\"_blank\" rel=\"noopener\">e-commerce re\u0161enja Shoppsy<\/a><\/span><\/strong>, svakodnevno uo\u010davamo koliko su poslovne potrebe klijenata specifi\u010dne.Zato gradimo web shopove koji su fleksibilni i prilagodljivi \u2013 kako bi svaki kupac prona\u0161ao iskustvo koje mu odgovara.<\/p>\n<p data-start=\"274\" data-end=\"542\">\n","protected":false},"excerpt":{"rendered":"<p>E-commerce tr\u017ei\u0161te u Srbiji iz godine u godinu raste, ali iza samih brojki krije se klju\u010dno pitanje: ko su ljudi koji zapravo kupuju online? Razumevanje profila kupaca i njihovih navika omogu\u0107ava trgovcima da prilagode ponudu, komunikaciju i korisni\u010dko iskustvo. Generacije i e-commerce: ko prednja\u010di kada je online kupovina u pitanju? Prema Istra\u017eivanju tr\u017ei\u0161ta elektronske trgovine [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3402,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Online kupovina u Srbiji: ko su glavni kupci i \u0161ta tra\u017ee","_seopress_titles_desc":"E-commerce tr\u017ei\u0161te u Srbiji iz godine u godinu raste, ali iza samih brojki krije se klju\u010dno pitanje: ko su ljudi koji zapravo kupuju online?","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Online kupovina u Srbiji,e-commerce,e commerce,E-commerce tr\u017ei\u0161te u Srbiji,Online kupovina,Webshop,sajt za online kupovinu","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"content-type":"","footnotes":""},"categories":[371],"tags":[159,377],"class_list":["post-3399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-e-commerce","tag-online-kupovina-u-srbiji"],"acf":[],"_links":{"self":[{"href":"https:\/\/cubes.rs\/sr\/wp-json\/wp\/v2\/posts\/3399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cubes.rs\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cubes.rs\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cubes.rs\/sr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/cubes.rs\/sr\/wp-json\/wp\/v2\/comments?post=3399"}],"version-history":[{"count":3,"href":"https:\/\/cubes.rs\/sr\/wp-json\/wp\/v2\/posts\/3399\/revisions"}],"predecessor-version":[{"id":3885,"href":"https:\/\/cubes.rs\/sr\/wp-json\/wp\/v2\/posts\/3399\/revisions\/3885"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cubes.rs\/sr\/wp-json\/wp\/v2\/media\/3402"}],"wp:attachment":[{"href":"https:\/\/cubes.rs\/sr\/wp-json\/wp\/v2\/media?parent=3399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cubes.rs\/sr\/wp-json\/wp\/v2\/categories?post=3399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cubes.rs\/sr\/wp-json\/wp\/v2\/tags?post=3399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}